In Horizon, a Theme is a collection of design settings that controls the visual branding of a page.
A Theme can include settings like:
Background colors
CTA (call-to-action) colors
Text colors
Fonts
Borders and styling
Instead of styling each element individually on every offer on a page, a Theme bundles these settings together and applies them on the whole page.
Think of a Theme as a ready-made branding or themed preset a page.
Why use Themes?
Without Themes, you would need to manually set colors, fonts and borders every time you want to create a new section with different settings. And then you would’ve to do it again the next time.
That quickly becomes repetitive, and it increases the risk of small branding inconsistencies.
Examples of three different themes with different backgrounds, CTA color and text color used for different sections of a leaflet.
Themes, on the other hand, are designed to save you time and ensure consistency.
With Themes, you:
Set up once
Reuse it across multiple pages and leaflets
Avoid repetitive manual styling
Once a theme is created, it can be:
Applied automatically, or
Applied manually, whenever needed
Summary
Themes are collections of design settings that controls the visual branding of an offer or a section, which can be re-used again and again.
Themes follow the same philosophy as other concepts in Horizon: configure once, reuse everywhere.
And that leads to faster automatic setup, easy manual implementation, fewer mistakes and a more consistent customer experience.