The product image of an offer can be displayed in two different ways: Packshot or cover.
📖 This guide explains:
Packshot offers
In a packshot offer, the product image is a product without background displayed within a dedicated image area of the template:
Examples include:
Products on a transparent or white background
Isolated product packshots
Note that for packshots, Horizon will automatically perform image optimizations, such as removing the background.
Cover offers
In a cover offer, the product image expands to fill the entire offer template and acts as the background for the offer:
Examples include:
Products shown in use
Interior or outdoor scenes
Campaign imagery with environmental context
Misidentification of images
Horizon automatically tries to detect whether an image is a packshot or a cover based on the characteristics of the image.
In a few cases though, Horizon may misidentify the image.
If a packshot image is detected as a cover, it'll take up all the space of the offer, which can lead to some products looking too big and out of place.
On the contrary, if a cover image is detected as a packshot, Horizon will do image optimisations and that can lead smaller product images, non-ideal cropping and backgrounds only partially removed.
Thankfully, there is an easy way to fix this.
How to manually change from one to the other
In case Horizon has misidentified a packshot as a cover, or a cover as a packshot, the easiest way is to manually change it.
Here, a cover has been misidentified as a packshot:
In that case, you can manually select to display as a cover.
Right click on the offer
Select “Offer image”
Select “Convert to cover”
And then it’s fixed:
In the case of a packshot misidentified as a cover, the process is the same, except the final step is "Convert to packshot".