Offers in Horizon are made up of different components that together create a complete product offer.
By using Horizon’s components, you can add clarity, create urgency and encourage buying. And, of course, just in general make your leaflet more visually appealing.
📖 This article includes…
Where is the information coming from?
Depending on your setup, the information or data for those components can either be:
Pulled automatically from your product feed, meaning they stay connected to your product feed and update continuously whenever your feed changes.
Delivered through Briefing Data, allowing you to provide specific content for each offer independently of the feed and add information that isn’t in your feed, or ‘over-rule’ the information that’s in your feed.
Available offer components
Product Image
The product visual shown in an offer. Helps a customer quickly identify what it is, and whether it is of interest to them.
Typically sourced from the product feed, ensuring that product imagery stays up to date. Alternatively, a specific image can be provided through Briefing Data.
Header
The main product title displayed in the offer. Allows customers to identify what the product is without relying solely on the product image.
Header is usually populated from the product feed, but can also be overridden through Briefing Data when campaign-specific naming is required.
Summary
A short product description or supporting text to provide key product details or benefits.
Often used to highlight:
Key features
Product benefits
Promotional messaging
Price components
The price component can be made up of up to three different components: Price and two types of Sales Asides.
Price
The primary price area of the offer. This component clearly communicates the cost of the product, often one of the most important factor in a customer’s buying decision.
Sales Price Aside 1
Additional price-related information displayed above or alongside the main price. This way, you can add extra context around the offer and communicate value or savings.
Common uses include:
Previous price
Savings amount
Quantity information
Sales Price Aside 2
Secondary price information associated with the main price. Add even more context for pricing transparency.
Examples:
Unit price
Package price
Price per kg/liter
CTA
A call-to-action element, such as an icon or button, designed to encourage interaction with the offer. It’s a clear next step, such as visiting a product page or adding the product to basket.
Examples:
Shop now
Read more
Add to basket
Splash
A promotional badge used to highlight an offer or campaign message. A splash can help you draw attention to product with key selling points such as discounts, new arrival etc.
Examples:
25% OFF
New
Bestseller
Logo
A brand or product logo displayed within the offer. Adding logos strengthens band recognition and helps customers identify trusted brands.
Logo is often used for:
Brand logos
Product line logos
Energy Label
An energy rating label shown for products where energy classification is required. This helps customers make informated buying decisions and ensures your compliance with energy labelling regulation.
Examples:
A
B
C
Background
The blue background of the example we’ve been using throughout this help article doesn’t come from the feed or briefing data. Instead it comes from a Page Theme!
Cover vs. packshot offers
The product image can be displayed in two different ways – as a packshot or cover - but note that the available components of both display types are the same.